The Big Blue Boyscout watches over the booth

Batman broods from above

Marvel's icon is as popular as ever

Spider-Man, hanging out...

...but ready to strike.

Even early in the morning, the Upper Deck Entertainment booth was packed

The demand for Vs. demos yesterday exceeded all expectations, and more people had to be recruited to teach the game

Marvel, DC Comics, and Yu-Gi-Oh! on display

New York's resident superheroes

The Marvel side of the booth

Upper Deck's Dave Hewitt and Claudine Ricanor in front of towering DC and Marvel card displays